Indexable
Robots meta, sitemap.xml and clean links.
Checklist
Google-ready website checklist.
Before throwing money at ads like a panicked raccoon, make sure your website can be crawled, understood and used.
Useful content
Clear service pages, questions and local relevance.
Structured data
Business, service, FAQ and breadcrumb schema where useful.
Conversion path
Calls, forms, WhatsApp and clear next steps.